TETRA PAK : PACKAGING SUSTAINABILITY CONVERSATION
in place to ensure that wood fibers come from a responsibly managed forest and we can track that wood fiber back to its origin ,” says Comere . “ It ’ s the same thing if we use sugar cane to make the plastic caps of cartons , we believe that certifications like Bonsucro ensure good management of sugar cane . We really want our suppliers to use those certifications . Clearly it ’ s not enough for us to rely on renewable resources – we want to rely on renewable resources that are responsibly managed .”
Reaching Out Now that the Moving to the Front campaign has been launched , the next step toward is to reach out and educate the industry , suppliers , consumers , and other stakeholders . “ We want our customers to understand the business case behind it , so we need a conversation on the end of life of products and recycling , and with this campaign we want to expand the conversation ,” says Comere . “ We are not shifting but expanding the conversation to better resource management , and working together with those industry partners and NGO partners to look at what materials we use to make those products , how we source those materials , what makes sense and what doesn ’ t .”
Tetra Pak doesn ’ t expect its campaign to catch on overnight – but like the recycling movement before it , the brand is counting on a slow burn of interest that will grow until renewable resources are expected and the norm . In the meantime , the movement is looking for early adopters willing to be brand ambassadors and help further the cause .
“ It took a lot of time to get recycling to the level of where it is today ,” says Comere . “ We think it ’ s going to be exactly the same , and we want to build on that recycling commitment and really give the opportunity to the industry to engage with that .”
For further information on the movement , ‘ Moving to the front ’
Website : Doing Whats Good and download the whitepaper , ‘ Moving To The Front : A Call For A New Industry Commitment to Renewability ’
33