Sasha Orman
EDITOR ’ S COMMENT Doing Better
IT ’ S SEPTEMBER , which means it ’ s time for a new school year to start for millions of students around the world . This month we ’ re taking our inspiration from school and the drive to always be improving your operations , looking at businesses that are taking the initiative to make a change . We are talking to Tetra Pak about their mission to lead the packaging industry in more sustainable production and materials sourcing , examining the meaning behind Burger King ’ s new slogan , and looking at the best reasons to introduce a mobile app for your business .
So read on , enjoy , and consider what you can do to make your own changes for the better .
Enjoy the issue !
Sasha Orman
Editor Sasha . Orman @ wdmgroup . com
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