– Tetra Pak ’ s Moving to the Front campaign Whitepaper
TETRA PAK : PACKAGING SUSTAINABILITY CONVERSATION HEADLINE could shift the traditional focus from the end of the package life cycle to the beginning , by considering the raw materials and quantity used in the creation of a package . The main role of a package is to protect the product within , but as long as this is upheld , the sourcing of raw materials and renewability can become a priority .” According to Tetra Pak , it ’ s an issue that has been building within the company and becoming more critical for some time now . “ Despite a lot of well-intentioned efforts to preserve the planet , we feel that we ’ re not doing enough as a society and an industry ,” says Elisabeth Comere , Tetra Pak ’ s Director of Environment and Government Affairs . “ We feel that there ’ s a real urgency to act , due to the very simple fact that there will be more people on the planet – we are expected to reach 9 billion by 2050 – and those people will have more needs , there will be a growing demand for product , we expect the demand for raw material to double by 2050 . At same time , there is an increasingly limited supply of resources to make those products .”
This assessment of the future has led Tetra Pak to publish its white paper
“ In particular , businesses could shift the traditional focus from the end of the package life cycle to the beginning , by considering the raw materials and quantity used in the creation of a package ”
– Tetra Pak ’ s Moving to the Front campaign Whitepaper
Products made from recycled Tetra Pak packages
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