RETAIL
JUST A FEW years ago , cell phones were only just starting to become commonplace and PDAs were seen as necessary only for busy executives and entrepreneurs . Today the sheer abundance of cell phones has rendered once ubiquitous payphones almost obsolete , and a lot of those phones are smartphones – Business Insider estimated that 22 percent of the world ’ s population would own a smartphone by the end of 2013 , while in the United States that number is closer to 60 percent .
As smartphones have become more and more commonplace among the general public , apps have become a key way for retailers and restaurant chains to engage with
consumers . As these smartphones and apps become more advanced in their capabilities , they ’ re completely changing the face of retail and what a business is able to offer .
A Wealth of Applications What can an app do for your consumers ? A lot of it depends on what your business is offering to begin with , but several new apps are displaying a range of what apps can do .
Increased Convenience – Restaurant and brewpub chain BJ ’ s Restaurant and Brewhouse made headlines earlier this year with the launch of an app that promises to
‘ Apps have become a key way for retailers and restaurant chains to engage with consumers ’
BJ ’ s Restaurant & Brewhouse app
22 September 2014