TMF FOODS
What are your customers thinking when it comes to your product ? Is it time to gather feedback , and are you ready to review the results and make a change ?
TMF Foods is ready . The Canadian meat processing brand has been serving foodservice and retail sectors for years , iconic brands like their award winning “ Lou ’ s BBQ ” fully cooked line up of products such as Pulled Pork , Pot Roast and Ribs among other items and “ Peameal Bacon of Canada ”, is taking its business to the next level with an extensive rebranding and packaging relaunch effort to capture an even greater market share and take all of Canada and beyond by storm .
A New Look “ In Canada , the fully cooked category still a fairly new category ,” says Dameion Albanese , Executive Vice President at TMF Foods . This makes any insight into consumer opinions all the more valuable . As the company found , that even though they are the leader in its sector currently capturing 62-65 percent of the market share , there was still room for improvement .
“ We found that our old packaging
114 September 2014