Food Magazine October 2017 | Page 40

YUM ! BRANDS
Pizza Hut Pizza Hut truly owns the world ’ s fast food pizza market , but has experienced particular buzz in Canada in recent years , having reached over 400 locations already . Tatiana Carrascal , General Manager of Pizza Hut Canada , has two decades of marketing experience behind her and is on the front line of the incredible demand the brand is currently enjoying .
Carrascal attributes part of the accelerated growth to Pizza
Hut ’ s delco model – the delivery / carry-out restaurant footprint – which proves very cost-effective because as well as having a smaller restaurant footprint , franchisees are offered a lower bill and a higher return on investment .
“ It makes us very attractive partners ,” she explains . “ The delco model allows us to build in convenient locations and in more places around the country , so that we can serve our customers better . We have high growth