WRITTEN BY SASHA ORMAN

YOUR BUSINESS IS only as strong as the weakest link in your supply chain . You can have a sterling reputation for its internal operations , but the poor practices of suppliers at the far ends of your supply chain can easily come back to haunt you .

This is a bigger problem for some sectors than others , and one of the most problematic of all is the seafood industry . Seafood travels along an especially complex supply chain from harvest to point of sale , creating ample opportunities for corner-cutting and deception to creep in — and in 2013 , with the publication of a report uncovering some sobering statistics about the seafood industry , ocean advocacy group Oceana revealed that this is exactly what was happening . The report found that 39 percent of fish tested at restaurants and grocery stores in New York City were mislabeled ,

12 October 2015