Food Magazine October 2014 | Page 109

BRAZIL
NUTRIZA / FRIATO into one of the greatest global producers and exporters of poultry meat . According to Francisco Tomazini , president of NUTRIZA / FRIATO , there were other fundamental factors for the growth of the company , including the increasing consumption of chicken meat . “ Significant changes in the feeding pattern and the opening of the markets , resulting from the economic globalization process , caused an increase in the production scale with cost reductions and , therefore , increase in consumption ,” Tomazini explains .
THE FRIATO BRAND To raise , slaughter and industrialize chickens with a high quality standard is the main purpose of the NUTRIZA group . Today , the FRIATO brand is formed by a vertical industrial compound and a full top level structure , in addition to egg incubators , broiler farming , as well as egg production , industrialized products and portions manufacturing . The core is capable of slaughtering close to 300 thousand birds per day and producing frozen and cold chicken , as well as special cuts .
With a gross annual invoicing of approximately 1 thousand million Reais , the industrialized manufacturing sector of the company is responsible for the production of more than 300 tons of food per day alone , including chicken sausages , ham and wieners . Securing greater control over the egg

Whole products

In Natura
Nutriza frozen chicken
Refrigerated chicken
Friato frozen chicken
www . friato . com . br 109