AUSTRALIA sharing their experiences . So our strategy is really just about staying relevant to them .”
The Pancake Parlour at Fifty The Pancake Parlour is at the precipice of a major milestone – fifty years in the restaurant business as of 2015 .
“ With fifty years of history being a milestone , we ’ re launching a history book on the family business that will be coming out in 2015 ,” says Jackson . “ It ’ s the story of how The Pancake Parlour has evolved , with a lot about the family behind the business as well .”
Fifty More Years and Beyond Fifty years in business is an impressive feat for any business in any sector , especially in today ’ s global economy . But The Pancake Parlour isn ’ t just holding on to business – it ’ s thriving and growing , while remaining true to its roots .
“ We ’ re a bit of a Melbourne icon , and with our current CEO , Simon Meadmore , being the son of the original cofounders , it ’ s still very much a Melbourne family business ,” says Jackson . “ Fifty years is a great achievement , but we ’ re really making sure we ’ ve stayed relevant . We ’ re always looking at ways we can create new dishes , renovating for a new modern look , and building our strong social media presence to keep us more in tune with the current generation .”
If its current efforts are any indication , The Pancake Parlour will continue to build its base and thrive for another fifty years to come .
Company Information
INDUSTRY
Restaurant Group
HEADQUARTERS
Melbourn Australia
FOUNDED
1965
EMPLOYEES
600
REVENUE
Privately Held
PRODUCTS / SERVICES
The Pancake Parlour is an Australian family-owned restaurant featuring ten restaurants in Victoria . Founded by Allen and Helen Trachsel and Roger Meadmore in 1965 , The Pancake Parlour was created as a neighborhood restaurant for Melbourne residents to enjoy all-day pancakes and a friendly atmosphere . Today The Pancake Parlour continues to evolve for modern tastes , while retaining the quality food and family charm that made it a Melbourne icon .
www . pancakeparlour . com . au / 57