THE PANCAKE PARLOUR
AUSTRALIA because we found that their vision and development of their system was on par with our vision for the company ,” says Jackson . Set to roll out within the next couple of months , the company will be using “ The Mix ” as a complete employee management tool , ranging from recruitment training , rostering , payroll and task management to social communication between restaurants , managers , and employee teams .
“ Employees can access the tools they need from any device at any time , and they are in touch with the restaurant for all of their communication , rostering and workflow needs ,” Jackson explains . “ They can use it for swapping shifts , leave requests and staying in touch - it ’ s basically like a mini-Facebook group within the company with added management tools .”
Award-Winning Social Media Expertise The Pancake Parlour is well familiar with Facebook . Using it is a cornerstone of the brand ’ s finely tuned social media strategy , executed fully in-house by the brand ’ s social media team with the goal of keeping fans naturally engaged in The Pancake Parlour experience on a daily basis . It ’ s a big job , requiring a full-time commitment from The Pancake Parlour ’ s marketing and social media team , but that hard work has paid off with more than 250,000 Facebook fans for the group and a recent award for Excellence in Social Media from the Australian Restaurant and Catering Association .
“ I think that our number one strategy is really just keeping our brand at top of mind for Facebook users ,” says Jackson . “ We appear daily in their newsfeed with all sorts of key messages that are relevant for the time – whether they are coming for breakfast , lunch , or supper – and the thing about our product is we have fantastic images we can use .”
That wealth of images has gone a long way in helping The Pancake Parlour develop its social media strategy , which revolves mainly around image-based mediums such as Facebook and Instagram . “ Social media has become a digital form of traditional word-
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