Food Magazine November 2014 | Page 49

SUSTAINABLE BRAND ACQUISITIONS
full vertical integration , built up over nearly a century to include everything from farming and harvesting of fresh vegetables to processing into salad dressings and beverages like juices and smoothies . The acquisition of Bolthouse Farms provides
Campbell Soup Company with not only fresh vegetables for its soups , but produce and complementing products for its V8 line . All the while , Bolthouse Farms products maintain success in their own name . It ’ s a win-win situation , and Campbell is taking full advantage .
BF will help inspire people to lead healthier , more vibrant lives .
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