Food Magazine November 2014 | Page 47

02 Annie ’ s Homegrown ( 2014 )
SUSTAINABLE BRAND ACQUISITIONS

02 Annie ’ s Homegrown ( 2014 )

Acquired By : General Mills Price : $ 820 Million
Confirmed just this September , the latest General Mills sustainable brand acquisition is still fresh in our minds . Annie ’ s Homegrown adds considerable clout to General
Mills ’ already robust organics and better-for-you products portfolio . Right now , if General Mills is going to obtain the maximum benefits of this buyout , its most important job is going to be to assure consumers that it will be taking much better care to maintain the same ingredient and product standards that led them to Annie ’ s in the first place .
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