TO KEEP YOUR BUSINESS growing , it ’ s essential to keep your business fresh . If you allow your products and practices to grow stagnant , you may wake up one day to find that young and hungry businesses with bright new ideas are passing you by .

Finding that innovation within your business doesn ’ t necessarily mean reinventing the wheel . It can be as simple as finding a new application for an existing partnership , like Arby ’ s teamwork with King ’ s Hawaiian on a new brisket sandwich , or it can mean freshening up familiar products with better production equipment or improved processes . For retail businesses , it can be as simple as taking a closer look at what your consumers are looking for in terms of pricing and selection and making an effort to meet their shifting interests .

As we enter November , we ’ re almost at the end of the year – and the beginning of a new one . So read on , enjoy , and start thinking about how you can make some innovative changes of your own for 2015 .

Editor Sasha . Orman @ wdmgroup . com

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