Food Magazine November 2014 | Page 28

RETAIL
grown fatigued with coupons and rotating savings , and are looking instead for everyday lower prices . Some traditional grocery store chains like Albertsons and Ralph ’ s have already begun adjusting their pricing systems to better reflect this change , but those that haven ’ t are now finding themselves lagging behind in sales when their sales fail to compete with everyday prices elsewhere .
A Reformed Reputation for the Discount Chain For a long time , reputation had a lot to do with saving traditional grocery stores from losing ground against discount chains – while discount chains may be less expensive , that has also come with the association that they carry lower quality products . But over the years , discount grocery stores have been working to overcome the issue .
In some cases this stereotype still stands , but it ’ s no longer considered a given that low prices mean low quality . Of all discount grocery store chains , the one that has singlehandedly done the most to counter the idea is a wellknown cult favorite chain that has been a subsidiary of Aldi Nord since

“ Even if you believe the rise of the discounters is a temporary fad – which would be foolish – you must understand why families who drive Audis and BMWs have started to shop there ”

28 November 2014