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THE GROCERY LANDSCAPE is changing . As more options are made available , through brick and mortar means and online , the basic catch-all supermarket form is losing market share ground to more specialized markets that are able to offer an array of products that may be smaller , but are targeted toward more focused demographics . On one end of the spectrum , there are upscale specialized grocery stores like Whole Foods and Waitrose that appeal to shoppers with more money to spend on organic or artisanal products . On the other end of the spectrum are some of the fastest growing chains today : the discount chains .
All That Discount Chains Have to Offer Many consumers started turning to discount chains when the global economy took a critical hit in 2008 – but in a world filled with coupons and club cards , it takes more than prices alone to make consumers realign their brand loyalties to shop at new brands and chains .
What is happening is that , while traditional grocery stores have been maintaining the status quo ,
‘ According to studies , many consumers have grown fatigued with coupons and rotating savings , and are looking instead for everyday lower prices ’
26 November 2014