BEPENSA DOMINICANA
Bepensa Dominicana Sales Convention 2015
Bepensa Dominicana , a global brand bottling company
The Coca-Cola Company ’ s long-time licensee for bottling and distribution in the Dominican Republic had been Refrescos Nacionales , S . A . In 2006 , the company was acquired by southeast Mexico ’ s giant Grupo Bepensa , and changed its name to Bepensa Dominicana , becoming the corporation ’ s first venture beyond Mexican soil . Currently , Bepensa Dominicana has a 50 percent market share in non-alcoholic beverages on their side of the island . The country ’ s weather and location provide opportunities for growth in the tourism and hospitality sectors . Supported by the local population ’ s steady demand , Bepensa Dominicana finds itself in the best-case scenario to continue increasing its production and distribution network .
The bottler ’ s success in bringing revenue and also creating openings for new jobs allows for developing new ways of interaction with consumers and engaging in matters involving the community and the environment .
It may be a common thought that being a domestic bottler and distributor for a brand as important as Coca-Cola brings instant success . Maybe , but it also brings along responsibilities like keeping up with global standards . Bepensa Dominicana has become the first Dominican company to achieve four international certifications for their best practices , constant
86 May 2015