Food Magazine May 2015 | Page 64

JAGUACY BRASIL

“ We intend to invest in marketing actions and , together with other large Brazilian producers — like the creation of Abrafrutas — expand to international markets ”

– Ligia Falanghe Carvalho , Marketing Director and Human Resources of Jaguacy Brasil
Partial view of the packaging area with the overhea
Giving continuity to the positive growth curve , Jaguacy plans on keep steadily investing to promote the increase of avocado consumption in Brazil : “ We intend to invest in marketing actions and , together with other large Brazilian producers — Abrafrutas — expand to international markets ,” adds Lígia . The director concludes optimistically , “ Through the plan of growing our own , as well as third-party orchards , we are processing a larger amount of fruit , and committed to the development of our office in Holland , we have been able to reach more clients .”
64 May 2015