CONSTRUCTION recommend this franchise to a close friend for their build ?”
“ What we do after those key questions , we ask them how they would rank the franchise ’ s performance overall [ on a scale of one to ten ],” Grant said . “ Research shows that if people do not score you above an eight , they are not truly an advocate , even if they said that they would definitely recommend us . We therefore only count the ‘ yes ’ scores above this level .”
That sort of feedback is vital to the organisation , allowing it to respond to criticisms along every step of the company ’ s journey . It helps shape the vision and direction for G . J . Gardner , forcing Grant and Ellie to ask themselves are we still the organisation we set out to be , are we revered for our customer service standards and are we still leading the group effectively .
“ We ’ ve always just had two or three longterm focuses for our brand . For everything we do , we ask ourselves , ‘ Who will we be in the next five years ?’, ‘ How will our business look in the next decade ?’ and ‘ Will we be able to sit back in our rocking chairs in our 70s or 80s and still see this as New Zealand ’ s number one building group ?’
For now , the company seems to be on track .
Company Information
INDUSTRY
Construction
HEADQUARTERS
North Harbor , New Zealand
FOUNDED
1983 Australia , 1997 New Zealand
EMPLOYEES
300 nationally , 12 in support office
REVENUE
Over $ 350 Million
PRODUCTS / SERVICES
G . J . Gardner Homes was founded in 1983 by a young builder , Greg Gardner . With an emphasis on quality , G . J . Gardner grew to be Queensland ’ s largest residential construction company . By 1995 Greg decided to franchise the business throughout Australia . In 1997 the company responded to significant interest from potential franchisees in New Zealand and made the jump to an international company . In 2002 Grant and Ellie Porteous bought into Deacon Holdings Ltd , the holding company for the G . J . Gardner Homes NZ master franchise . Since then the pair has run the company with the utmost deference to customer satisfaction .
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