HEIDI CHOCOLATE
The premium chocolate brand is looking to enhance its presence in all of its export countries , especially the territories where it has experienced substantial success upon recent market entry
Heidi Chocolate is looking forward to the next growth phase of its history , as the brand begins to strengthen its relationships with new and existing retailers across the globe .
The company was originally set up as a non profit in 1994 by Swiss chocolatier and entrepreneur Jurg Läderach , whose family founded Confiseur Läderach , the famous producer of premium chocolate and confiserie products in Switzerland . Now the Heidi Chocolate brand is coming of age on its 21st anniversary since operations began , having a presence in nearly 50 countries across the world from Canada to China , with the bulk of business coming from within Europe .
Testament to the success of the organisation is the fact Läderach decided to sell the business in 2013 as he had decided his mission for Heidi had been accomplished . The firm was bought out and is now owned by parent company KEX Confectionary , also owner of the Kandia and Niemetz Schwedenbomben brands .
Franco Del Fabbro , Managing Director of Heidi Chocolate , said : “ It has taken a lot of hard work over the years , where Heidi started out modestly with some old equipment from Switzerland . But today we have a turnover of approximately € 18 million , 420 staff , and sales in nearly 50 countries with half of that turnover now coming from outside of Romania . It is
30 March 2015