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• What pain points exist for existing customers visiting your current website ?
• What questions does customer service frequently hear from customers ?
• What supporting content is most helpful for your different customer segments ?
Identifying your customer and their needs There are a number of sources to learn more about your customer base that can be employed during the discovery phase of your website redesign . Digging into these four areas will lay the foundation of your research and should be referenced throughout each phase of the redesign project .
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