LATIN AMERICA into the market every 30 days . Thinking out of the box is a must at Agrana laboratories ; some markets may be more receptive to new developments than others , but that does not keep Agrana from looking into new ways of bringing healthier , tastier products for end consumers . “ In our sector , most innovations actually come from the field and lands than from the industrial aspect ,” the executive said .
Energy-efficient upgrades Machinery is upgraded annually at Agrana . Using the most recent models increases efficiency , and upgraded features result in less energy consumption and a reduced impact on the environment . Freezing and packaging are also important processes in Argana ’ s operations . As the company ’ s products demand grows in the domestic market and in the U . S ., equipment must be constantly upgraded to meet the evergrowing need . “ We acquire machinery able to reduce the KW we use for every kg of fruit we produce ,” Baader explained .
The company ’ s engagement with local farmers includes financing fruit growing and harvesting equipment and consumables
Close relationships with local farmers Agrana ’ s business model , working methods , resources and business strategies provide for win-win ventures between the company and its main suppliers , the local landowners and their respective farmhands . Products are exported to the U . S ., priced according to growing seasons to
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