Food Magazine March 2015 | Page 91

BRAZIL the burgers is not only related to the origin of the animal , but also to the care it receives ,” adds Cruz . Arcos Dorados is a member of the Sustainable Livestock Breeding Work Group ( GTPS ), an association of representatives from different segments of the Brazilian bovine cattle value chain .
Proteins are not the only products used by the chain certified by globally recognized institutions . Coffee is also in this select group and bears the seal of Rainforest Alliance – an entity created to strengthen coffee producers , training them in methods to increase production and protect soil health .
Through the “ Open Doors ” program , Arcos Dorados invites customers into its restaurant kitchens to inspect processes and products , as if they were members of the McDonald ’ s team . The vice president reaffirms the importance of this relationship . “ It is the opportunity the customer has to feel the experience and confirm the quality of our food and , especially , of our service ,” he stresses .

MENU ITEMS

Sandwiches
Beef sandwiches
Bic Mac
Chicken sandwiches
Mc Chicken

“ The Open Doors program is the opportunity the customer has to feel the experience and confirm the quality of our food and , especially , of our service ”

Fish sandwiches
Mc Fish
– Vice-President , Rogério Barreira www . mcdonalds . com . br 91