Food Magazine March 2015 | Page 89

BRAZIL
MCDONALD ’ S IN BRAZIL Present in 23 states and in the Federal District , half of the sales revenue is generated out of the southeastern region between São Paulo and Rio de Janeiro . The first McDonald ’ s in Brazil opened in 1979 in the Copacabana neighborhood of Rio de Janeiro . Two years later , the first restaurant of the chain opened in the state of São Paulo , in the heart of Avenida Paulista .
These openings were followed by a series of other firsts : Drive-Thru , franchised restaurant outside the Rio-São Paulo axis in Brasília , Ronald McDonald house , and Nutritional Guide , in 1994 .
Maintaining the brand cornerstones , in 2007 all of the restaurants in Latin America started to be operated by Arcos Dorados . According to its Vice President of Operations , Rogério Barreira , “ at Arcos Dourados , we work every day to accomplish our mission of serving quality food , always providing a unique experience based on our values . The management of the supply chain , for example , is one of the key factors to our success ”.
Vice-President , Rogério Barreira
STANDARDS The company meets all of the food quality and safety requirements set by McDonald ’ s Corporate , building up long standing relationships with ingredient providers . Through the development of local suppliers , Arcos Dorados
Director of Supply Chain , Celso Cruz
www . mcdonalds . com . br 89