AUSTRALIA just the infrastructure of running a food plant , there ’ s been a lot of investment to make sure we have the very highest quality and food safety standards ,” says Hitchcock . “ Quality is one of those things that ’ s a given : you ’ ve got to have it , and you ’ ve got to always produce highquality products . Every time your customer buys your products , it ’ s got to be that same consistent high quality , and that ’ s what Primo products deliver .”
A Can-Do Culture But beyond that commitment to quality is a company culture that ensures quality continues to stay at the forefront of all that Primo Smallgoods does . A relative newcomer to the company , CEO Hitchcock has found inspiration in Primo Smallgoods Group ’ s ethics and the company culture that it has cultivated for the past three decades as a family business . It ’ s an ingrained culture that will continue to abide as Primo continues to advance and grow with JBS and in new markets and opportunities .
“ It ’ s an entrepreneurial culture , and the Lederer family — led by our chairman Paul Lederer — has been a driving force behind the growth of Primo ,” says Hitchcock . “ It has a very can-do customer focused culture . Nothing ’ s a problem to the Primo people : we just get on and do it . There ’ s no bureaucracy , no politics . I ’ ve found that a breath of fresh air .”
Company Information
INDUSTRY
Food
HEADQUARTERS
Chullora NSW , Australia
FOUNDED
1985
EMPLOYEES
4,000
REVENUE
$ 1 Billion
PRODUCTS / SERVICES
For just over 30 years , Primo Smallgoods Group has been in the business of supplying Australia and New Zealand with top quality ham , bacon and smallgoods . In that time the company grew from a small family business to the largest purveyor of processed meats and smallgoods in the Southern Hemisphere . In November 2014 Primo began a transformation , merging with global meat processor JBS . Today Primo Smallgoods is leveraging that comprehensive support with the family business principles that have set the business apart for decades — and finding that there is still plenty of room to grow . www . primosmallgoods . com . au 79