Food Magazine March 2015 | Page 72

PRIMO SMALLGOODS
Primo Headquarters
A Sensible Partnership As Primo Smallgoods CEO Paul Hitchcock explains , the company ’ s attributes make it a perfect addition to the JBS family .
“ Primo is a branded meat business , and we ’ ve been bought by an organization whose core business is meat and who wanted to invest in branded and nonbranded meat assets ,” says Hitchcock . “ In terms of capital investment , it makes sense for them to invest in a business like ours .”
The acquisition also poses many benefits to Primo Smallgoods as well . The support of a worldwide business like JBS , which has
72 March 2015