Food Magazine March 2015 | Page 36

BUSINESSFRIEND
IN TODAY ’ S FAST-PACED world , connectivity is everything . Global decisions are being made 24 hours a day and , in order to keep teams in the loop and ensure that those decisions being made are the best decisions for your brand , communication needs to stay sharp and up to the minute . At the same time , new opportunities for networking and partnerships occur almost every day — and if those are ignored and lost in the moment , there ’ s no telling what the consequences and lost opportunities could result further down the line .
The biggest issue facing professionals in any industry today , including the food and beverage industries , is that the means of communication are so prolific that they can almost be overwhelming . A new desktop and mobile app is aiming to streamline communication by putting every function from contact lists and news feeds to document sharing and video chat all in one place . Through the process of simplification , businessfriend is hoping to change the way that executives and professionals across many fields do business .
“ On any given day , the typical young professional can have as many as five platforms open to get them through their day ,” said Glen White , Founder and CEO of businessfriend . “ We offer one complete forum that enables constant connectivity for optimal business communications . One mobile app , one desktop , any device — no more juggling apps .”
The businessfriend team envisions the app as a tool capable of giving business owners in the food and beverage fields , from single restaurant and franchise chain owners to manufacturing and agribusiness executives , a strong advantage when it comes to fostering collaboration and
36 March 2015