Food Magazine March 2015 | Page 115

BRAZIL
THE SUPERMARKET INDUSTRY Respecting a market segmentation in the Northeast where the trend is towards “ new class C ” formats – hypermarkets , “ atacarejos ” and shopping Clubs – the company focuses on growth . “ On the other hand , we also see the opportunity to meet the other market share , in which we believe we fit better with the neighborhood supermarkets and minimarkets . These prioritize practicality and a distinctive mix without leaving aside the quality of services and products ,” explains the Director .
Proof of this is the opening of the 14th branch , scheduled for March of this year . Strategically located at Avenida Santos Dumont , an important
Fruit and vegetables section of Mercadinhos São Luiz in Fortaleza
Fish market of Mercadinhos São Luiz in Fortaleza
www . mercadinhossaoluiz . com . br 115