“ It ’ s a hugely enriching experience ,” says Gemma Screen , Marketing Manager at Extract Coffee Roasters . “ Community is one of our key values – on a daily basis we see the power of coffee in connecting people . We were looking for ways to give back to the London community when we were approached by The Goring , and it seemed like the perfect opportunity to really give something back .”
More than supply a warm bed or hot food for a rough sleeper , Extract ’ s altruism goes deeper . By combining a wide range of training – from cooking , bar and housekeeping right through to nutrition and finance management – Hotel School graduates leave equipped with the skills required to reintegrate into the working world . With no ‘ hand-out ’ necessary , nor making beneficiaries feel like charity cases , they emerge feeling empowered . Many go on to full-time employment in kitchens and cafés .
SPENDING POWER
What sparked the trend ? The answer , as is often the case nowadays , could be
millennials . Ignore the tabloid scorn that alleges all millennials ( loosely defined as those born between 1980 and the end of 1994 ) have spurned the cash they should have saved for a house on avocados , and this group has a global spending power of nearly $ 2.5trn . If you then consider that 70 % of millennials are shown to spend more with brands that support
66 June 2018