EUROPE we aim to attract 80 % of the locals and 20 % of the hotel guests . I think it ’ s very important that we open up the space for the local community to utilise it . We want to honour the local traditions , local cuisines , and the local concepts that are in that market . It ’ s about being mindful of what the local community desires .”
AN AUTHENTIC , CULTURALLY-RELEVANT EXPERIENCE
“
FOOD and
BEVERAGE are at the heart of Marriott ’ s strategic thinking ”
GUSTAF PILEBJER , Director of Food and
Beverage , Europe
For Pilebjer , the importance of a locally relevant , authentic cuisine experience cannot be overstated and it is a trend which has swept right across the food and beverage landscape .
The experience movement is certainly more prevalent than ever , with three in four millennial consumers saying that they would rather pay for an experience than a product , according to a study by Eventbrite .
“ Today there is a great amount of pride in what the local cuisine is ,” notes Pilebjer . “ Whether it ’ s in www . fdfworld . com 33