MIDDLE EAST about understanding the market dynamic first and foremost .
“ The big key gateway cities already have plenty of five-star hotels so , when you look towards those secondary cities you will see that there just isn ’ t a market for all brands there to operate ,” he says .
“ If you want to expand then you have to have a healthy mix ; with the right product and brand fitting the location , be it full service or select service . But whatever way we look to expand we want to be the preferred brand of choice , for investors , travellers and colleagues who work in the industry .” www . fdfworld . com 25