Head of Procurement at Uganda Breweries , Joshua Muwema , on the company ’ s work to give back to local communities
Consuming up to 10 litres of alcohol per person per annum , Uganda has become a country of significant growth for the adult beverage industry . Each year , up to a million Ugandans reach legal purchase age , fueling a market full of untapped potential for new and developing businesses .
Focused on delivering highquality products , from international brands such as Guinness and Tusker to popular local products Bell Lager , Uganda Waragi , Senator , Ngule and much more , Uganda Breweries Limited ( UBL ) strives to tap into the tastes and demands of its consumers .
The company seeks to become one of the best performing , respected and , more importantly , most trusted consumer goods company in Uganda .
“ Whilst spirits continue to grow , the informal beer sector represents 60 % of alcohol consumption in Uganda . There ’ s a huge opportunity for us to recruit consumers into our product segments ,” explains Joshua Muwema , Head of Procurement .
Local raw materials agenda In spearheading the implementation of sustainable , domestic value creation across UBL ’ s supply chain , UBL has sought to transform its business through placing increased emphasis on procuring raw materials from local communities to improve
142 June 2018