... and a brand that is investing for the future and changing for the better . We are proud that in the last 12 months , more investors and operators than ever before are choosing to partner with Best Western Great Britain ; groups like the entrepreneurial Talash Hotels .

That is because we have listened to the investment sector , strengthened and diversified our brand offering , improved our guest experience and , in case you have missed it , we have also changed our logo .

The new bigger and better Best Western has 11 unique brands , which means we can mean more to more people . We have a brand for every hotel from economy to upscale and , because we are a membership organisation not a franchise everything is reinvested back into making our hotels busier and our guests happier .

With short minimum membership contracts starting at just 5 years , we are a brand that likes to work in partnership with operators on a short or long-term basis .

We are investing for the future too . In the last three years our member hotels have spent £ 214m upgrading properties and improving guest experiences with a further £ 100m planned for investment in 2018 and 2019 . The improvements we have been making have resulted in a record increase in hotel applications in 2017 and we are confident about breaking that recruitment record in 2018 .

In short , Best Western has been busy getting better and expanding its range of brilliantly different stays .

New by Best Western : This year we launched four brands including our first in the economy sector , Sure Hotel by Best Western . Other new brands include Sure Hotel Plus by Best Western , Sure Hotel Collection by Best Western and BW Signature Collection by Best Western .