FOOD & DRINK of a very strong period of growth . “ Because food standards have risen considerably , the retailers are now asking us for things that were not part of our organization even five years ago — it ’ s a big change , but it has challenged us to rise to the occasion . I see further growth in the free range market and export market , and more focus on the Hazeldene ’ s brand of products for us as a business .”
But for as long as the company continues to grow and evolve with time , at the core of the business is a pride in the family name and in the work that this family — and its extended family of farms and staff — works to produce every day .
“ Our business strategy has always been focused around the idea that if we produce something of exceptional quality , our customers will stick with us ,” says Hazeldene . “ Everything we do here 100 per cent revolves around producing a quality product for a consumer-driven market ,” says Hazeldene . “ We ’ re very proud of our family name . So we don ’ t sacrifice or take short cuts : we do what we say , and we are who we are .”
“ Retailers are now asking us for things that were not part of our organization even five years ago — it ’ s a big change , but it has challenged us to rise to the occasion ”
– Adam Hazeldene , Technical Services Manager
Company Information
INDUSTRY
Food & Drink
HEADQUARTERS
Lockwood Victoria , Australia
FOUNDED
1957
EMPLOYEES
1000 +
PRODUCTS / SERVICES
Established in 1957 , Hazeldene ’ s has been a proud family-owned poultry production company for nearly six decades . Strong in its commitment to superior animal welfare standards and sustainable practices , Hazeldene ’ s is proud to offer RSPCA certified , Free Range certified as well as conventionally farmed chicken .
www . hazeldenes . com . au / 79