FOOD DRINK & FRANCHISE
obtaining its certifications in the Halal , GMOfree and gluten-free arenas , the company is also looking at further growth into new international markets , bolstered by the strength of its brand appeal .
“ We ’ re trying to grow the Chef Bombay brand as being the brand of choice , and we would like to see our branding more prominent ,” said Jiwani . “ We would like to see ourselves at more supermarkets in the US — until now we have only scratched the surface of the US market — and we are also currently working toward expanding our horizons to Europe .”
But as it continues to grow , the company notes that this growth could not have happened without the support of its employees — a point that becomes even more salient now that the second Jiwani generation is starting to find a place within the business .
“ To me , if it wasn ’ t for our staff which has been so enthusiastic and consistent , we would not have seen the growth we have seen in the last 15 years ,” said Jiwani . “ The next thing is that we are seeing the next generation of family coming on board — our daughter just finished her MBA and is now joining the company , along with our nephew , and my wife and myself are handing over some of our responsibilities and having a transition . That ’ s the next generation taking over now . We believe in them , and they believed in us .”
Company Information
INDUSTRY
Food Drink & Franchise
HEADQUARTERS
6364 Roper Road NW Edmonton , Alberta , Canada T6B 3P9
FOUNDED
2000
EMPLOYEES
100
www . chefbombay . com 57