ALIYA ’ S FOODS LTD

FOOD DRINK & FRANCHISE looking for from food processors and manufacturers , ultimately helping Aliya ’ s Foods grow and thrive .

“ I think our growth has always come through trade shows ,” said Jiwani . “ We always evaluate trends based on what consumers are asking for , rather than what we feel ourselves . It ’ s at trade shows , along with food demos at the store level , that the company is best able to evaluate those consumer trends and spot which ones Aliya ’ s Foods should aim to meet next . At the moment , these shows have helped Aliya ’ s Foods identify and test a number of concerns including further certifications confirming that Chef Bombay branded products are Halal , GMO-free , and gluten-free .

“ Everyone is looking for Halal right now , so we ask : ‘ how do we now get our products Halal certified ?’” said Jiwani . “ Non-GMO is also now coming into play as a certification that we are evaluating seriously at the moment , as is gluten-free . We do make a couple of products that are gluten free , but we are in process of getting certification for that .” As with the many other certifications that Aliya ’ s Foods has obtained , becoming certified Halal or gluten-free serves to assure consumers that the company lives up to strict standards at all times and is dedicated to maintaining a standardized high quality product for consumers .

Toasting to quality and consistency What sets Aliya ’ s Foods Limited apart from the competition ? According to Jiwani , some of the company ’ s most unique and critical traits involve its adamant dedication to quality and consistency . “ We

– Noorudin Jiwani President , Aliya ’ s Foods Ltd . www . chefbombay . com 55