FOOD DRINK & FRANCHISE
New Branding
demand for the company ’ s Chef Bombay brand of authentic Indian appetizers and entrees from butter chicken and channa masala to pakoras and its most famous samosas . As a supplier to every major supermarket chain in Canada , along with Trader Joe ’ s in the United States , Aliya ’ s Foods has grown swiftly over the better part of two decades — and the company is poised for further growth in the near future .
Progress in certification and technology “ We both believed if we were going to do anything , we had to make sure that we were fully certified and had HACCP certification ,” said Jiwani . At Aliya ’ s Foods Ltd , third party certification is a crucial part of the brand ’ s identity and a major factor in its ability to grow beyond its Edmonton roots .
“ I think our growth has always come through trade shows . We always evaluate trends based on what consumers are asking for , rather than what we feel ourselves ”
– Noorudin Jiwani President , Aliya ’ s Foods Ltd
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