FOOD
Key personnel
Jahayna Pure product . One of Juhayna juice portofolio with 100 % concentrate
competitors in the Egyptian market . By building state-of-art industrial infrastructure , and with over 4,500 employees , Juhayna has steadily increased production capacity while developing and expanding its product range . Today the company has than 200 SKUs in the market which are all produced at six separate manufacturing facilities and distributed using a fleet of 1,000 trucks and vans , serving customers across Egypt . But the story does not end here : Juhayna is planning for further expansions in the coming years to secure healthy and high quality food products for Egyptians for decades to come . The Juhayna Group accounts for roughly 70 percent of Egypt ’ s milk market ; it has a share of around 36 percent of the country ’ s yoghurt market , alongside holding a 25 percent stake in juice . Juhayna products are available to
Claus Pedersen Director of Marketing and Innovation
Claus Pedersen has an MSc in International Business from the University of Alborg in Denmark ; he started his career working for various consumer goods companies like LEGO , Akzo Nobel , Royal Unibrew and ARLA Foods . Claus has been working with marketing across more than 25 countries and before joining Juhayna he was GM of Arla Foods in Vietnam where he was responsible for setting up a rep office and launching a new range of child nutrition products .
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