WELCOME TO SUMMER — TIME TO get outside , expand our horizons , and break free of our comfort zone . In this month ’ s issue of Food Drink & Franchise , we ’ re inspired by brands that are pushing the envelope and testing new strategies in an effort to be at the top of their game .

This month , we ’ re starting out with a look at what it takes to make it as a niche brand today . From organics to gluten-free , competition in the niche market is getting fiercer than ever — but it can still be hard for a brand to break into the mainstream market . However , the key could lie in finding a way to market to the masses . Therefore , we ’ re looking at various ways that breakthrough brands have explored in order to appeal to a larger audience .

We ’ re also looking at the top franchises in the world by unit growth , and examining franchise growth role model Subway for clues on how they achieved their success . So read on , enjoy and get inspired to grow your business even further .

Editor Sasha . Orman @ fdfworld . com

3