m sales ?
organic and green niche brands never market or distribute outside of specialty shopping outlets . The firm ’ s research indicates that 40 percent of all organic food sales in Europe come from specialized organic and health food-oriented shops . While specialty shops are also expected to take a higher percentage of the market share over the next 10 years — rising to 12 percent for fresh format stores and 13.5 percent for farmer ’ s markets — brands that want to increase their growth even further in the meantime need to consider a different approach to marketing .
“ The most successful green brands are those who have expanded distribution into mainstream channels ,” reads a new report from Organic Monitor . “ Such brands have managed to break ‘ the green glass ceiling ’ and outperform the market .” While it seems counterintuitive
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