ALIYA ’ S FOODS LTD
CANADA those certifications . One of our popular mantras is this : we will not sell anything we wouldn ’ t want to eat at home everyday .”
Learning from the public As a food manufacturer , keeping up with current consumer trends is imperative . Aliya ’ s Foods strives to maintain a link with its consumers and peers — and there are few better ways to do this than through trade show and expo attendance . While these exhibitions allow Aliya ’ s Foods to show off new product creations , they also allow the company to obtain crucial feedback and keep an ear to the ground of what consumers are looking for from food processors and manufacturers , ultimately helping Aliya ’ s Foods grow and thrive .
“ I think our growth has always come through trade shows ,” said
Jiwani . “ We always evaluate trends based on what consumers are asking for , rather than what we feel ourselves . It ’ s at trade shows , along with food demos at the store level , that the company is best able to evaluate those consumer trends and spot which ones Aliya ’ s Foods should aim to meet next . At the moment , these shows have helped Aliya ’ s Foods identify and test a number of concerns including further certifications confirming that Chef Bombay branded products are Halal , GMO-free , and gluten-free .
“ Everyone is looking for Halal right now , so we ask : ‘ how do we now get our products Halal certified ?’” said Jiwani . “ Non-GMO is also now coming into play as a certification that we are evaluating seriously at the moment , as is gluten-free . We do make a couple of products
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