EUROPE AND MIDDLE EAST
and raw materials from , which is usually EU .
Thomas Nordholt , Regional Supply Chain Director at Danya Foods , said : “ Not only production and operational capacity , but with all of the investments we did in automation has allowed us to meet an ever-growing demand . We have been able to significantly reduce our production cost per kilo and distribution cost per kilo , and this have helped us finance other parts of the company that have driven the accelerated growth . This is very positive for us and our owners and will help drive our regional expansion in the years to come . This has also allowed us to compete in new markets which have helped grow our volumes further .
“ We have an increased requirement to employ local staff ; it ’ s called Saudization and it is good for the national economy to do this , so we have embarked on the project and managed to place Saudis in roles where we once only had expats . More admin , procurement and warehousing roles are now filled by locals where we previously had to rely on expats . It means we have more stability as a business too , in terms of retention .
“ We have expanded our product range mainly with line expansions . We have also re-launched our main brand called Puck , in new packaging designs across many product ranges . It has been well received in the market so now we see new products that look as high-quality , nutritious and appealing as they actually are .”
Thomas Nordholt , Supply Chain Director at Danya Foods
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