SPIRITS WITH THE MOST BRAND VALUE

When it comes to choosing the perfect brands for its portfolio , Diageo nearly always gets it right . First distilled in the 19th century in Ayrshire , Scotland , Johnnie Walker today is a top brand within the Diageo portfolio and the best-selling blended Scotch whisky in the world . A major part of Johnnie Walker ’ s appeal has been the versatility and range of the brand — from the easily accessible and mixable Johnnie Walker Red Label upward to the high-end ultra-premium Johnnie Walker Blue Label , which sells for hundreds .

27