SPIRITS WITH THE MOST BRAND VALUE

Based out of the Strathisla Distillery in Speyside , Scotland — the oldest operating distillery in the Scottish Highlands — Chivas Regal is a bestselling brand of blended Scotch whisky and another hit for Pernod Ricard .

Unlike some of the other brands on this list , French cognac brand Hennessy is only partly owned by Diageo — the liquor powerhouse holds a 34 percent stake in Moët Hennessy , the wine and spirits division of LVMH Moët Hennessy - Louis Vuitton SA ( LVMH ).

It was a savvy investment on the part of Diageo , granting access to Hennessy along with several champagne and spirits brands . Founded in 1765 , Hennessy ’ s collector ’ s editions and ultrapremium blends have contributed to its status as cognac of choice among many celebrities , improving its brand value and helping it maintain its place as the top cognac producer in the world .