LATIN AMERICA
Production plant
Colombian economy translates into increasing sales , especially in Polar ’ s sector . “ Colombia is not just a large market for us , but one with an important potential for basic needs , in which we compete by offering healthy , low cost products ,” said Pulido .
For the executive , reducing logistics ’ costs is a must in a market in which difficulties to reach consumers are permanently present . “ Competition is high and distribution is a determining factor . There are more than 400,000
“ We will grow in categories we currently take part on , and we will enter new product lines ”
– Jose Antonio Pulido , CEO for Alimentos
Polar Colombia
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