Food Magazine July 2015 | Page 11

PERFECTING FOOD PROCESSES THROUGH COLLABORATION
“ We focus on the visitor ’ s take-away from the testing experience ,” Cowherd adds . “ We ’ re incorporating more tools and methods for recording data from the equipment demonstrations and product testing . This enables the visitors to compare systems and processes more efficiently , and also enhances the R & D value of the experience .”
In the view of many food processors , the future of machinery purchasing is going this way , where the customer can demand to go into a kitchen and actually try out their product on the equipment . And when that kitchen includes the entire processing line , customers can feel confident that the equipment best serves their operational parameters and expected results .
Zweigles ’ Salva feels that anyone who has access to such a solution center is going to get a real-world experience and be able to make a more informed decision . “ The testing experience is product-specific and customer-specific , so it shows you what equipment and processes you can use for whatever product you have in mind . I think this would be very valuable for a company of any size .”
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