Food Magazine January 2016 | Page 43

LATIN AMERICA
growth by reinvesting earnings in machinery upgrades and staff training . POFASA ’ s work begins with the incubation process and ends with the delivery of packaged products at distribution centers , avoiding product freezing at any time during the process . Details such as chicken feeding , weight , development , environment and temperature are under constant surveillance and care from POFASA ’ s staff at all times .
Aside from supplying poultry products to Corporacion Favorita ’ s supermarket chains , POFASA also ranks as an important supplier for KFC ’ s Ecuador division . The constant growth experienced by the company made necessary the construction of a new processing plant , which opened in July 2015 .
“ The new facility allows for more advantages beyond plain expansion , it also improves our resources to deliver chicken and turkey products with better quality ,” said Jorge Villamizar , General Manager for Pollo Favorito S . A .
Villamizar has been running POFASA for more than three decades . He graduated in agricultural engineering from the University of Maryland . Villamizar also finished postgraduate studies in agricultural regional planning at the Hebrew University of Israel .

Key People

Jorge Villamizar General Manager for Pollo Favorito S . A
Villamizar graduated in agricultural engineering from the University of Maryland , in the United States ; afterwards he
finished his postgraduate education in agricultural regional planning , at the Hebrew University of Jerusalem . Villamizar was hired by Pollo Favorito S . A . POFASA in 1984 , when the company operated only four farms . During his tenure , POFASA has become stronghold for Corporacion Favorita , a business group which has maintained among Ecuador ’ s top five companies for years .
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