BLOOMIN ’ BRANDS , INC .
products daily in our kitchens , from the finest ingredients . We strive to deliver the best service and different environments for those who go to our restaurants , “ says the CEO .
Among the concepts and flavors that Outback introduced in Brazil , different sauces , such as honey mustard , are standard , as well as Australian bread , Caesar salad , specialty meat cuts and refills on sodas . Ninety-seven percent of products are made in-house at each restaurant location .
Business model A pleasant and informal dining style is the hallmark of the group . The concept is appreciated by people who like feeling at home with friends and family while socializing , eating good food and , added to all that , being well served .
Maroun says that all this is possible only due to a distinctive business model , where the restaurant manager must have extensive experience in the hospitality industry . “ All the restaurants are company owned , allowing the manager to be selected based on experience rather than financial investment .”
This opportunity for professional growth makes almost 70 percent of the members “ former Outbackers ;” in other words , they have grown within the company , starting as servers and kitchen assistants . “ It gives a sense of ownership to the managerial level and allows the restaurant management to be
“ Our difference is the way we look at our line of business : for us , ‘ food ’ is a very serious matter .”
– Salim Maroun , CEO of Bloomin ’ Brands in Brazil
32 January 2016