BRAZIL
MARKET CHALLENGES The search for product and market differentiation within these two large groups of raw materials ( yerba mate and soybean ) creates challenges requiring specific steps from the company . One challenge is the fact that they are two distinct markets . While soybean production is part of a conventional agriculture and has consumers all over the world , yerba mate has more restricted operations in both production and consumption . Its consumer markets are centered only in Brazil , Argentina , Paraguay , Uruguay , and Chile . To overcome these challenges , Baldo has projects ranging from primary production to research on genetic improvement in both raw materials to the development of differentiated products .
“ Although we have a world market for soybean and a regional market for yerba mate , we believe that both products have tendency in their viability as a business . One of them because it needs consumption support and the other because it needs to enter power markets to be appreciated ,” summarized the director .
SUPPLIER PROFILE ENVASANDO S . R . L .
Employees : 125 people Foundation : December , 23 rd 1991 Industry : Main supplier of flexible packaging for a wide range of industries . Leading packaging maté , among others .
Services : Provides the industry with his team the best branding and packaging solution structures . Management : Miguel E . Gartner , Managing Partner
Website : www . envasando . com www . baldo . com . br 97