WE ’ RE WITHIN THE HALFWAY point of this decade , and 2015 is shaping up to be a year marked by a dedication to the mastery of one ’ s craft . It ’ s also a theme we ’ re exploring in this month ’ s issue of Food Drink & Franchise .

First we ’ re taking a look at the newest venture from Starbucks , an offshoot that moves away from sugary espresso drinks and is instead devoted to educating consumers on a better quality cup of coffee . Then we ’ re looking at chains and franchises who are making it work on Facebook . Last of all , we ’ re looking at the highest paid CEOs in the food and beverage industry and how they got where they are .

So read on , enjoy , and consider what you can do for your own business this year to take your quality to the next level .

Editor Sasha . Orman @ wdmgroup . com

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