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Whether dining in a pop-up restaurant or getting a true slice of local cuisine , the rise of the ‘ experiential diner ’ has created ripples in the food and beverage sector . According to a survey by Eventbrite , 75 % of people said that they believe unique dining experiences are worth paying more for . In an exclusive interview with FDF World , Gustaf Pilebjer , Marriott International ’ s Director of Food and Beverage for Europe , said that there is no “ cookie-cutter solution ” for food and beverage . He argued that if restaurant owners wish to tap into the rise of experiential diners they need to deliver unique , culturally-relevant experiences . “ It ’ s also about experience ,” he explains . “ Diners today are seeking out culinary experiences . When our travellers fly to Istanbul , they don ’ t want to sit down and have a slice of pizza . They want to have an authentic taste of where they are .

DECEMBER 2018